While "fast fashion" describes clothing or accessory that is cheaply made and intended for short-term use, "sustainable" (or "ethical") fashion is the opposite.

It takes into account the full lifecycle of the product - from the design, sourcing, and production processes - and looks at everyone and everything being affected by it, from the environment, to the workers and communities where it’s produced, to the consumers who purchase it.

It’s a complex issue and there isn’t one brand that’s currently capable of tackling everything, but right now there are five main issues being addressed in the fashion industry.